Monday, April 29, 2013

Ten Steps to Developing an Internet Presence

I met Laura Christianson at The Christian Writer’s Conference at Redwood Chapel a few years ago. She was the featured speaker. Here are some great tips she gave for growing your Internet presence. 
  1. The top social media tip of the day is “Simple Works.” Write clear and concise. Cut the adjectives, adverbs and clichés. Jesus’ simple message was/is “Come and See.” Invite your readers to come and see.
  2. Pay attention to what’s going on in the world: listen and engage, best sellers, top blogs, political issues, faith issues. We need to know the world we hope to change.
  3. Did you know that 20% of the people calling 411 information are looking for churches? Did you know that the number of 411 information calls for palm readers has risen 217%. Our world needs to know the clear and simple  truth about God’s amazing love.
  4. Since we find free wi-fi everywhere, it’s important to have an Internet presence. Whether our readers are waiting in a doctor’s office, having lunch, or waiting at the airport, they need to be able to find us. We must be easy to find and give away great content. Readers want to know “What’s in it for me?”
  5. Use videos as much as possible. We remember 10% of what we read and 50% of what we see in videos. Create an account on YouTube, Facebook,  and/or Twitter. If you do not have a website or blog, create them.
  6. Consider the possibilities of print on demand publishing. More and more readers prefer reading books on electronic readers. The business doubled in 2010.
  7. Did you know you could publish with Kindle? It’s called Kindle Direct Publishing (KDP). Upload your book. No need for an ISBN. Sell your books for $2.99 to $9.99. You get 70% royalties. Is that incredible or what?
  8. Do you know about SmartPhone technology? These phones can read bar codes. You can have your own Quick Response (QR) code linked to your blog or website and print it on the back of your business cards.
  9. Laura Christianson is the blogging pro. Visit her blog at
  10. Your Internet presence is a step in the right direction toward building your platform. A first step for you might be creating a blog. Sunrise Christian Writers is starting Blogging 101, a four part training, on May 2, 2013. We look forward to seeing you. 

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