Six Ways to Open Your Query

The opening of your query letter should have all the impact of an article hook. Consider using a variety of techniques.

1. The straightforward lead jumps right into the topic with statements, contrasts, or quotes.
2. The surprise opening could be a clever turn of a phrase, a startling statistic, or a shocking situation. Overplaying or overacting this hook could have a negative impact on the editor.
3. Leading with a question can be tricky. What if the editor's first response is, "Who cares?" To use this opening, your answer must come quickly so the reader won't lose interest.
4. Opening with your article's lead is good if you're selling reprints of something you've already written. Otherwise it's like thinking backwards, since the query is used to see if there is an interest in the topic.
5. Starting with "why you" and "why now" will establish yourself as the right person to write on the topic. This works for specific stories, but is usually later in the letter.
6. A complimentary comment about an article you read that the editor wrote is another trick to have in the ways you open your queries.

Which of these is best for you? Which one is best for your story idea? More in depth descriptions of opening your queries are in the book Queries and Submissions by Thomas Clark. This is a must-have for your writing library.

Approaching the Query Letter

In the next few posts, I'll be gleaning important information from Thomas Clark's Queries & Submissions. The book isn't new, so if you follow along, you'll find it amusing to read about putting fresh ribbons in your typewriter before typing your queries. Part of Writer's Digest's "Elements of Article Writing Series," and recommended by Terry Whalen, I'm finding it a great writing tool.

The query letter is the most important manuscript you'll ever write to get the results you pray for. Editors judge your qualifications and fitness for assignments by what you say in your initial sales letter. It is considered a handshake or an application for employment. Your letter must show the following:

• Confidence in your idea, your talent and ability to meet the publisher's demands.
• Qualifications and credentials to write the manuscript.
• Immediate connection in your approach.

Although the query letter is written in business letter format and could be considered a business letter, it is much more. It's your opportunity to demonstrate your style and appropriate tone for the project. Do a little homework by researching as much about the editor as possible, so you can make a relevant comment. Maybe he/she or the magazine recently received an award.

Instead of mail-merging your query letter to several publishers, take time to study every magazine. Use the appropriate slant and tone for each editor. A stuffy business letter that reads more like "Dear Occupant" will find its way to the editor's round file.